Marketing operations for the AI era
Olga Kuchina is a marketing operations leader who rebuilds marketing and content workflows around AI so teams stop doing the repetitive work by hand. She is a former project manager at Apple and Target, the founder of Kind Morning LLC, and an Executive MBA candidate at UT Austin's McCombs School of Business.
Austin, Texas.
Let's talk ↗
Worked with
500+
projects delivered at the company I founded
40%
shorter approval cycles at Apple, 12 regions
30%
more content capacity at Target
AI workflow rebuilds for marketing and communications teams — lead generation, content pipelines, reporting, briefing — so the repetitive work runs on AI and people do the judgment. Marketing that runs like an operation, not a series of heroics.
Editorial and campaign production at scale: CMS and DAM migrations, review cycles, brand-partner management with Disney, Universal, Marvel, LEGO, and Netflix. I've sat on both sides — producer and client — so I know where creative work stalls.
Business process re-engineering and global product launches for Apple across the Americas, Europe, and Asia-Pacific. I find the step that doesn't need to exist and the handoff that keeps failing, then fix it so it stays fixed.
B2B lead generation, go-to-market, partnerships. Eighty sales meetings in eight weeks is how I saved my first company.
At Apple, at Target, and at a company I built myself, the same thing was true: I'm at my best where the process doesn't exist yet.
Approval cycles down 40% across 12 regions.
Two months into my first Apple role, my lead was promoted and the other senior producer went on leave. I ran a flagship iPad launch with a team that was half new hires, brought them up to speed while running it, and fixed the approval bottleneck with the partnerships group that had been quietly delaying everything. My category piloted the new DAM system, so peers came to me with their questions.
30% more content capacity, 20% less redundancy.
I inherited the licensing category — Disney, Universal, Marvel, LEGO — mid-migration: new CMS, tight timelines, animation vendors frustrated with everyone. I set project-type schedules, planned the full year so bandwidth spread out, got the product team to build a component for our category, and gave animation its own review moments. Meetings dropped. I also ran partner communications for the Netflix Stranger Things holiday campaign across broadcast, outdoor, social, web, and app.
Two operations-heavy programs taken from scope to production.
Extended online trade-in to Mexico — a program that came down to details like how a carrier accepts a sealed versus unsealed box. Led risk-and-compliance tooling for the customer care contact center, working across finance, legal, and engineering.
500+ projects, revenue doubled, sold as a going concern.
Founded a video production company in Almaty at 24 with no budget and no business experience. Two hard years, then a lead-gen push that doubled revenue. Got into Samsung's vendor pool. Won a UN RFP for a documentary series across Central Asia. Made 100+ instructional videos for a national bank's move to online banking, then stood in a branch watching them play. Sold it to a friend when I moved to the US. Still running.
One of the most notable of Olga's accomplishments at Hogarth was her ability lead meetings with cross-functional teams while effectively communicating the needs of the project. This allowed us to have clearer and direct communications, a significant reduction in errors and revisions, and a streamlined production process. Olga was always a strong voice and advocate in improving the work, and definitely did so during her time.
I'm lucky to have the opportunity to work with Olga. She's the kind of partner who makes your job easier... clear communicator, gives fast and honest feedback, and truly cares about the impact of her work. She's thoughtful, creative, and totally dialed in on where her product is headed. Highly recommend connecting with her if you're in the consumer app space!
From the moment Olga joined our team, she was impressive. Her ability to breakdown complex tasks, manage team deliverables, and exceed client expectations quickly made her a valuable asset to the team. She earned my confidence and respect.
Teams that want their brand story told well and their marketing and communications processes rebuilt — not just the content refreshed. The creative part matters. The system underneath it is where I do my best work, and I'll take the annoying problems nobody wants to own: the review cycle that keeps slipping, the handoff that keeps failing, the process everyone quietly works around.
I run TexTalks, a weekly masterclass for the McCombs Executive MBA network, where one executive teaches the rest of us something they know cold. I'm expanding it: interviewing executives, connecting them with my cohort, collaborating where it makes sense. If you're building a company or a career, I'd like to meet you.
I'm looking for rooms to speak in — podcasts, panels, and team trainings. The topic is how brand stories get told now that AI is in the middle of the conversation, and how marketing teams rebuild around it. A working session with examples from real teams, sized to your room. If you're booking speakers, get in touch.
I grew up in Almaty, Kazakhstan. First job out of college, my regional director left on maternity leave four months in and I was covering communications for three countries alone, producing an annual report in three languages. That's more or less been the pattern since: someone leaves, the work is still there, and I build the system that gets it done.
At 24 I started a video production company because I wanted to make videos. What I learned was B2B sales, hiring, cash flow, and how to run overlapping projects without losing a client. Seven years, 500+ projects, Samsung and the UN on the client list. Then I moved to Texas in July 2020, mid-pandemic, on one of the few flights still flying.
I'd always wanted to be closer to where things get made, which is why Apple was the job I wanted most. Since the move: Apple, Target, Apple again, and now an Executive MBA at McCombs.
What I'm good at is seeing a process through the lens of risk — where it will break, who it will frustrate, what step nobody needs — and making it run better. Underneath that is the thing I've always done: see the story in a business. It's why I started a production company. When people get to know a company from the human side, they come to it on their own, because they can see what it stands for.
Olga Kuchina · Austin, TX
Marketing and content operations leader. Founder who scaled and sold a company; project manager at Apple and Target; now consulting through Kind Morning LLC.
AI-native marketing operations and digital transformation for marketing and communications teams.
Inbound marketing agency building HubSpot systems and websites for B2B clients.
Video production company. 500+ projects for Samsung, the UN, Chevron, KPMG, and Halykbank. Sold in 2021.
The UK's international organization for culture and education. First digital communications hire for the Kazakhstan office.
A development foundation running community and social-entrepreneurship programs across Central Asia, funded by Chevron, ExxonMobil, and other regional partners.
Executive MBA
UT Austin, McCombs School of Business. Class of 2027. Hildebrand Leadership Fellows Program.
BA, International Journalism
KIMEP University, Almaty. Minors in Marketing and Public Relations. 2011.
Digital Marketing coursework
Chartered Institute of Marketing (UK). 2013.
PMP
Project Management Institute. 2024.
CSM
Scrum Alliance. 2024.
I rebuild how marketing and communications teams work — the workflows, the review cycles, the handoffs — so the repetitive work runs on AI and people do the judgment. I've done this inside Apple and Target and now do it for my clients through Kind Morning LLC.
Marketing operations is the system behind marketing: the processes, tools, data, and schedules that let a team produce good work on time and repeat it. Most marketing problems that look like creative problems are operations problems. That's the part I fix.
Kind Morning LLC is my consultancy, based in Austin, Texas, founded in 2022 and full-time since 2026. It works with marketing and communications teams on AI-native marketing operations: rebuilding lead generation, content pipelines, reporting, and briefing so they run with less manual work.
At Apple, I ran product-page launches for iPad, macOS, and iPadOS across 12 regions and later led business process re-engineering programs for Apple Store Online. At Target, I managed digital content for the licensing category — Disney, Universal, Marvel, LEGO — and partner communications for the Netflix Stranger Things holiday campaign.
Yes. Austin is home and easiest for in-person work, but most consulting engagements run remotely. I've delivered launches across the Americas, Europe, and Asia-Pacific.
TexTalks is a weekly masterclass series I started and run for the UT Austin McCombs Executive MBA network. Each week one executive teaches the group something from their own expertise.
Yes — podcasts, events, and team trainings on how brand stories get told now that AI is part of the conversation, and how marketing teams rebuild around it. Working sessions, not keynotes.
Email olga@kindmorning.com or use the “Let's talk” button anywhere on this page. You don't need a project or a reason.
You don't need a project, a job, or a reason. Some of the best things I've worked on started with a conversation that had no agenda. Tell me what you're thinking about and I'll tell you what I know.
Let's talk ↗olga@kindmorning.com · LinkedIn · Austin, TX